| 96% increase in site visits for Global Dialysis |
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Marketing Medicine has achieved a 96% increase in visitor numbers for a key customer, www.globaldialysis.com in a twelve month period. Marketing Medicine took over the management of the website at a difficult time in its life. The owner had been suffering from a debilitating illness and the site was in terminal decline. However visitor numbers were still fairly buoyant and there was a core loyal following, supportive of the altruistic nature of the site. With a vanishingly small budget, lots of hard marketing graft, some expert web programming and a following wind the site is now back to its former glory! Increases in visitor numbes have been achieved through improving the large database of over 15800 dialysis centers around the world, a sophisticated Search Engine Optimisation programme, content rich text and customer engagement strategies such as newsletters, forums and blogs. Global Dialysis lists every dialysis center around the world, for free, but now gives holiday centers the opportunity to have a premium listing, really boosting their visitor numbers and bookings. Katy Draper said, "We've done some really innovative things on the site and doubled visitor numbers just through improving content and the visitor experience. We've followed all Google's white hat strategies and stuck to the altruistic vision for the site and users are flooding back. I've been working hard with social media platforms and developed a cool jobs board too" Russell England, who established Global Dialysis in 1999 said, "I'm thrilled with what Marketing Medicine have done with Global Dialysis. With very little budget they have transformed the user experience and doubled our visitor numbers within a year". |
