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Marketing Medicine encourages HealthTech companies to wise up to modern marketing strategies PDF Print E-mail
Wednesday, 03 January 2007 00:00
“Never heard of it!” Those words can strike fear into the heart of the most resilient field sales executive. Katy Draper of Marketing Medicine explains why it is more important than ever for medical device companies to wise up to modern strategies for raising their profile.

The rate of change in the NHS is increasing. As the independent sector continues to grow, subcontracting is becoming more common. Competition in the European medical device market is hotting up. The choice over the healthcare provider given to consumers means a greater demand for information from end users. Now is the time for marketers to upgrade their skills and move their activity up a gear.

In this new, more competitive marketplace, consumer marketing has plenty to teach us. You should look to that sector for inspiration when it comes to incorporating new ideas in your marketing mix. As always, however, there are no short cuts when it comes to putting together a professional marketing and promotional plan. You need to do your research thoroughly, and to base your work on the seven Ps:

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