| Marketing Medicine in print about NHS Procurement |
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| Friday, 26 September 2008 00:00 |
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Katy Draper, Managing Director of Marketing Medicine gave the second in a series of interviews to On Target magazine encouraging businesses as they grapple with NHS procurement. Katy discussed why the NHS is important for the UK medtech industry and what companies can do to break down the barriers. She argues that, like any relationship, the commercial understanding between medtech and the NHS requires give and take on both sides – and that as communication improves, both partners have everything to gain from working together. The article also gives an outline of the purchasing touch points that healthcare SME’s have to negotiate. To read the full article click here |
