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Marketing strategy & planning PDF Print E-mail
A marketing plan provides a solid foundation on which to build your promotions and tactics. Marketing Medicine believes in keeping things simple – we develop working plans that you can use and add to. We can also coach you through the step by step process so you will be able to manage your marketing plans in-house if required.

Marketing planning is essentially a three stage process that answers the following questions:
  1. Where are you now?
  2. Where do you want to go?
  3. How are you going to get there?

During the development of the marketing plan we review:

Market segmentation and mission definitions
Analysis of current market position (internal and external audit)
Market overview (dynamics, key customers, buying behaviour)
Competitor analysis
SWOT analysis
Identification of USPs and key sales messages
Key issues and opportunities
Key assumptions
Resource requirements and budgets

If you’re interested in finding out more about our marketing planning please contact us.

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