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96% increase in site visits for Global Dialysis PDF Print E-mail
Marketing Medicine has achieved a 96% increase in visitor numbers for a key customer, www.globaldialysis.com in a twelve month period.

Marketing Medicine took over the management of the website at a difficult time in its life.  The owner had been suffering from a debilitating illness and the site was in terminal decline.  However visitor numbers were still fairly buoyant and there was a core loyal following,  supportive of the altruistic nature of the site.

With a vanishingly small budget, lots of hard marketing graft, some expert web programming and a following wind the site is now back to its former glory! Increases in visitor numbes have been achieved through improving the large database of over 15800 dialysis centers around the world, a sophisticated Search Engine Optimisation programme, content rich text and customer engagement strategies such as newsletters, forums and blogs.

Global Dialysis lists every dialysis center around the world, for free, but now gives holiday centers the opportunity to have a premium listing, really boosting their visitor numbers and bookings.

Katy Draper said, "We've done some really innovative things on the site and doubled visitor numbers just through improving content and the visitor experience.  We've followed all Google's white hat strategies and stuck to the altruistic vision for the site and users are flooding back.  I've been working hard with social media platforms and developed a cool jobs board too"

Russell England, who established Global Dialysis in 1999 said, "I'm thrilled with what Marketing Medicine have done with Global Dialysis.  With very little budget they have transformed the user experience and doubled our visitor numbers within a year".

Knowmalaria PDF Print E-mail
Saturday, 19 March 2011 13:02
Marketing Medicine is pleased to announce that it is working with the team at Health Team Ltd on an exciting new project called Knowmalaria.

Knowmalaria is an innovative tool for travel health professionals to aid clinical decision-making in malaria prevention.

Currently, travel health consultations with non-specialised professionals do not always safely and effectively assess the traveller or consider possible medical interactions and contraindications. The current focus are destination specific and insufficiently traveller specific. How confident are travel health professionals in prescribing a prophylactic regimen? Do they know which questions to ask and the likely interactions and contraindications? Do they have the time and know-how to check for every possible conflict?

Improved safety, efficacy and efficiency is now available at the touch of a button. knowmalaria® is the first intelligent and interactive clinical decision-making tool which assesses the traveller as well as the destination.

Practitioners no longer need to check numerous websites, consult several texts and waste valuable face-to-face consultation time.

By using knowmalaria® they can be confident of making a safe decision knowing they have
considered all the relevant factors.

Marketing Medicine has been working with the group to help them evaluate early stage funding, business planning and potential routes to market prior to their presentation at the ISTM 2011 Conference in Boston.


Tender and bid management win PDF Print E-mail
Marketing Medicine is delighted to announce that we have been asked to assist with tender preparation and bid management at Specialised Orthotic Services in Tutbury, Derbyshire.

Specialised Orthotics provide despoke wheelbases and seating as well as a large range of accessory products to children with very special needs right across the UK.

Marketing Medicine will be assisting Tracey Minor, Sales and Marketing Manager with all public sector tenders. This work includes specialist coaching, in depth development of the pre qualifying questionnaires and the full tender production.

Katy Draper said "SOS deliver vital products that give real quality of life to both the children and their families, we are delighted to be working with the team here."
Top marks in national framework agreement for Ascom Wireless Solutions PDF Print E-mail
Thursday, 12 August 2010 06:24

Midlands based Marketing Medicine, is delighted to announce that they have written a successful tender document for Ascom Wireless Solutions. This has resulted in Ascom winning a place on a National Framework Agreement for Assistive Technologies, Telecare, Telehealth and Telecoaching.   

Midlands Marketing Medicine to run global dialysis business

Midlands’s healthcare marketing specialists, Marketing Medicine, have invested resources into the management and development of a well known brand in the renal world, www.globaldialysis.com making it the latest organisation to come under the Marketing Medicine Group of healthcare businesses.

Marketing Medicine wins high profile bid PDF Print E-mail
Wednesday, 12 May 2010 09:12

Midlands based Marketing Medicine is delighted to announce that they have written the winning bid for a high profile midlands occupational health tender for MOHS Workplace Health.


The award to provide occupational health services for Midland Heart meant that MOHS Workplace Health had to fight off stiff competition from well known national providers as part of the tender process. The new contract began on May 1st, 2010, and the work has begun in earnest.  Katy Draper, Managing Director of Marketing Medicine said “It is particularly good news that this high profile west midland contact has been awarded to a west midland provider and we are delighted to have been able to work with MOHS Workplace Health to secure this contract for them”

Midland Heart is one of the top ten housing and regeneration groups in the country and the largest based in the Midlands. Every year they invest more than £100 million in improving homes, building new ones and making neighbourhoods more desirable and sought after places to live.

Marathon effort from Marketing Medicine

Katy Draper, Managing Director of Marketing Medicine will be running the Virgin London Marathon on 25th April 2010 in aid of Macmillan Cancer Support.

img00069-20100221-1207Katy has been seen pounding the roads of South Staffordshire for several months now and can hardly believe that the day is nearly here.  She says "I'm not a natural runner (!), and the last few months have been really painful on my legs - however I'm nearly there and as long as I finish without the aid of an ambulance and not on my bottom I will be pleased!"

"I lost my father to bowel cancer, and this year one of my oldest friends lost their husband with nasopharyngeal cancer.  Macmillan provides wonderful support at dreadful times in people's lives. It is a fantastic organisation and I am really proud to be supporting them".

Marketing Medicine is committed to supporting cancer charities as part of its commitment to corporate social responsibility and will be donating to the fund.  Anyone wishing to sponsor Katy or send an encouraging message should contact her on 07941 465 799 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Framework agreement win
Marketing Medicine has won a marketing consultancy contract to put together a Framework Agreement bid for a Swedish multinational healthcare organisation.

This work will involve working with key members of their international team and key opinion leaders on an exciting new assisted living project of strategic importance to their business in the UK.

Katy Draper said " We have now worked on several high profile tenders for organisations and are seeing considerable success for them.  This is immensely satisfying work for us and the businesses we are working with as we demonstrate where we add value by winning them the work!  Organisations are finding Framework Agreements time consuming and confusing.  Because we have done so many we are able to get to the key issues straight away and spot where orgnisations are likely to fall down - plugging those gaps before the tenders are submitted".

Businesses wanting to find out more about using our proven bid writing service are urged to contact us on +44 1543 253109 and we can give you an idea of costs once we understand more about the bid in question.
MD takes the Chair E-mail
Monday, 21 December 2009 14:57
Marketing Medicine's Managing Director, Katy Draper is to take up the reigns as Chair of Advnatage Business Angels Moor Hall Investment Syndicate from January 2010.  Katy takes over as Chair from Brian Powell, Managing Director of P&A Consulting after he led the group for 18 months. 

Katy said "I am delighted to deliver this role for the group for the next year, although Brian has done an exemplary job and will be a hard act to follow!".

Marketing Medicine is very interested in working with start up companies, and often helps businesses to prepare themselves to raise Angel Finance.  Katy is very interested in this whole area of work, both from an investee and company perspective, and is looking froward to an interesting year ahead.  Katy is the first female chair within Advnatage Business Angels and is committed to raising the profile of Women in Private Equity Finance.

For more infromation about Advantage Business Angels visit their website at www.advantagebusinessangels.com
Delivering Workplace Healthcare PDF Print E-mail
Tuesday, 20 October 2009 06:56

Healthy growth in workplace health!

Marketing Medicine is delighted to announce that MOHS Workplace Health has decided to take up the suggestions in the marketing plan we developed and we will be working with them over the next few months to deliver significant growth in their business.

Helen Mackensie said "The marketing plan from Marketing Medicine sets out a clear direction for us the take the organisation and we look forward to working with them over the coming months".

The next stage of the project will involve developing a new website and ecomms, databases, PR, print, promotions and a tender management service. We will be conducting a full customer review and positioning the organisation firmly as The Workplace Health Specialists.

MOHS Workplace Health is a leading provider of workplace health in the UK.  Located in West Bromwich it is ideally placed to deliver:

          Occupational health and wellbeing
                  Sickness abscence management
                  Pre employment screening
                  Health surveillance
                  Health promotion
                  Travel health
         Workplace health training courses
                  First Aid 
                  Health and Safety
                  Food Safety
                  Manual Handing
                  Working with hazards

           Workplace health advice and guidance
                  Health and Safety risk assessments
                  Noise assessments
                  Workstation Ergonomics

More information can be found about them at their website at www.mohs.co.uk. This website will be developing over the coming months so do keep visiting!



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A guide to healthcare market access


Finding and winning public sector tenders


No budget for marketing?!