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Marketing Medicine Reviews Meeting Magic PDF Print E-mail
Thursday, 22 May 2008 00:00
Katy Draper, MD of Marketing Medicine has reviewed Meeting Magic by Katherine Woods and Ingrid Uden for On Target Magazine.  Katy says ”This is a good useful read and I can recommend it to all!” To read the full review click here
A Guide To Market Access PDF Print E-mail
Tuesday, 18 March 2008 00:00

Marketing Medicine was thrilled to be asked to coauthor A Guide To Market Access, a publication from MedilinkWM to provide SME's with a useful and easily accessible guide to helping them to diversify into the medical and healthcare sector.

Marketing Medicine wrote several key sections of the publication which was launched at MedTech 2008 at the NEC in Birmingham. 

The Guide is a compliation of information, advice and guidance on all issues concerning the industry, and is to provide companies wtih an initial point of reference.  The Guide contains:

    An overview and structure of the market including the NHS and private sector procurement

    Advice on how to establish and implement an effective entry strategy

    Support organisations available

    Tips on how to build partnerships and increase your network of contacts

    Issues relating to regulatory affairs

Copies of this publication are available from MedilinkWM.  To obtain your copy please contact Hannah at This e-mail address is being protected from spambots. You need JavaScript enabled to view it


Marketing Medicine launches healthy new addition to Birmingham’s Business and Professional Services Sector PDF Print E-mail
Monday, 10 March 2008 00:00
Marketing Medicine announce that they are thrilled to have been selected to raise the profile of CityDoc with Birmingham City Centre businesses as the company locate their first private GP clinic outside London.

CityDoc is the brainchild of Doctors Eoghan MacSweeney and James Ghalaey who have established two medical clinics in London, one in Wimpole Street and the other in The City. The stylish new CityDoc centre in Maddox House, Edmund Street, is their first in a series of planned expansions outside of the capital.
Renewed contact is Marketing Medicine’s “Opus” PDF Print E-mail

Marketing Medicine has been commissioned to conduct two pieces of market research for medical devices company, Opus Healthcare.  These two projects will look at market attractiveness studies for a capital equipment project and a unique skin contact layer.  The work will utilise desk / internet reasearch, quantitaitve questionnaires and qualititve in depth face to face interviews.

John Willimas, Managing Director of Opus Healthcare said "We have known Katy for many years and know that she will deliver a high standard of work on this project"

Katy Draper joins Michelson Diagnostics as Head of Marketing PDF Print E-mail
Friday, 07 December 2007 00:00
Katy Draper strengthens the management team at high tech healthcare start up Michelson Diagnostics, supporting with funds and marketing support.  Katy said “I met Gordon Mackenzie, Clinical Director, at a MedilinkWM event nearly two years ago and was really impressed by the product idea and the tremendous amount of drive and ability within the team to bring OCT technology to the mainstream cancer diagnostic marketplace.  I know that this was one investment opportunity I couldn’t miss.
Marketing Medicine weighs up the competition! PDF Print E-mail
Friday, 07 December 2007 00:00

Marketing Medicine has been commissioned by a large midlands company to conduct an extensive review, measuring them against their competition.  The work, in the childcare / benefits sector of the market will involve mystery shoping and will look at every aspect of our clients and their competitors' businesses. 

Katy Draper, Managing of Marketing Medicine said "We are delighted to have been chosen to deliver this work for this large Lichfield company.  At the end of the project, which will take a few months, we will present a full competitive SWOT anaylsis to our client which will help them to identify a strong competitive posistion in order to combat the increasing competition in their marketing place". 

Marketing Medicine a busy bee with Busy Bees Public Sector Tenders PDF Print E-mail
Sunday, 02 December 2007 00:00

Katy Draper from Marketing Medicine has been invited back to Busy Bees to help improve their success rates with their public sector tendering activities.  Michelle Mills, Tender Manager at Busy Bees said "I recently had a short in house training sesion with Katy. Implementing the information from the course has already helped to improve our performance tremendously, now we need to get to the next stage"

Katy will be reviewing areas such as tender presentation, information submitted and implementing a continous improvement programme to proactively receive and learn from feedback.  Katy said "Public sector tendering requires a great deal of skill and effort to be successful. Busy Bees are totally dedicated to improving their performacne and we are looking forward to helping them to do this"

Marketing Medicine runs successful 2 day Medici Fellows Marketing Course PDF Print E-mail
Thursday, 08 November 2007 00:00
Marketing Medicine wins another contract! PDF Print E-mail
Tuesday, 10 July 2007 00:00
The Midlands’s healthcare marketing team, Marketing Medicine continues to grow from strength to strength and has won another exciting piece of work! This time their client is Worcestershire based, “The Health Care Collaborative”, which has just won a £3.5M contract to supply 17 West Midland’s Primary Care Trusts with allied health professionals until 2009! The Worcester company fought off stiff competition from many large national companies in a tender organised by the Health Procurement Corporative, for the Strategic Health Authority.

Katy Draper, Managing Director from Marketing Medicine said “We are absolutely delighted to be working with HCC to deliver their planning and marketing communications on this exciting project.  HCC are an exemplar company with extremely high quality standards – this is one of the reasons why they have won the work”

HCC Operations Director, Michelle Lindsley said “We will be providing a wide range of allied health professional staff to the Primary Care Trusts including: physiotherapists, speech therapists, occupational therapists, and radiologists. All suitably qualified professionals wishing to work as locums in these disciplines are urged to get in touch so that we can fill the wide range of vacancies available. We got in touch with Marketing Medicine to deliver the work because I have worked with them before on other projects and needed a company I could trust to deliver a lot of work in a short period of time – without cutting corners.”

“We are thrilled to have won the contract” said Celinda Huband, Managing Director of Health Care Collaborative. “This will be a great boost for our business, enable us to take on more local staff and be a great benefit to the area” The business has already appointed new recruiters to the team and will be building their network of Allied Health Professionals right across the region.
Marketing Medicine encourages HealthTech companies to wise up to modern marketing strategies PDF Print E-mail
Wednesday, 03 January 2007 00:00
“Never heard of it!” Those words can strike fear into the heart of the most resilient field sales executive. Katy Draper of Marketing Medicine explains why it is more important than ever for medical device companies to wise up to modern strategies for raising their profile.
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Page 5 of 6

A guide to healthcare market access


Finding and winning public sector tenders


No budget for marketing?!