Marketing Medicine was thrilled to be asked to coauthor A Guide To Market Access, a publication from MedilinkWM to provide SME's with a useful and easily accessible guide to helping them to diversify into the medical and healthcare sector.

Marketing Medicine wrote several key sections of the publication which was launched at MedTech 2008 at the NEC in Birmingham. 

The Guide is a compliation of information, advice and guidance on all issues concerning the industry, and is to provide companies wtih an initial point of reference.  The Guide contains:

    An overview and structure of the market including the NHS and private sector procurement

    Advice on how to establish and implement an effective entry strategy

    Support organisations available

    Tips on how to build partnerships and increase your network of contacts

    Issues relating to regulatory affairs

Copies of this publication are available from MedilinkWM.  To obtain your copy please contact Hannah at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Marketing Medicine has been commissioned to conduct two pieces of market research for medical devices company, Opus Healthcare.  These two projects will look at market attractiveness studies for a capital equipment project and a unique skin contact layer.  The work will utilise desk / internet reasearch, quantitaitve questionnaires and qualititve in depth face to face interviews.

John Willimas, Managing Director of Opus Healthcare said "We have known Katy for many years and know that she will deliver a high standard of work on this project"

Marketing Medicine has been commissioned by a large midlands company to conduct an extensive review, measuring them against their competition.  The work, in the childcare / benefits sector of the market will involve mystery shoping and will look at every aspect of our clients and their competitors' businesses. 

Katy Draper, Managing of Marketing Medicine said "We are delighted to have been chosen to deliver this work for this large Lichfield company.  At the end of the project, which will take a few months, we will present a full competitive SWOT anaylsis to our client which will help them to identify a strong competitive posistion in order to combat the increasing competition in their marketing place". 

Katy Draper from Marketing Medicine has been invited back to Busy Bees to help improve their success rates with their public sector tendering activities.  Michelle Mills, Tender Manager at Busy Bees said "I recently had a short in house training sesion with Katy. Implementing the information from the course has already helped to improve our performance tremendously, now we need to get to the next stage"

Katy will be reviewing areas such as tender presentation, information submitted and implementing a continous improvement programme to proactively receive and learn from feedback.  Katy said "Public sector tendering requires a great deal of skill and effort to be successful. Busy Bees are totally dedicated to improving their performacne and we are looking forward to helping them to do this"